Video

This commercial for the Fast Food Atari 2600 video game by Telesys was produced by Joe Schneider, owner of San Jose’s Direct Marketing Group, and directed by Rich Yacco, staff producer/director for Bay Area Interconnect (BAI) Productions. It was shot at a San Jose drive-in on the Alameda. The commercial was nominated for a Clio award.

This early 1980s commercial starred Jill Rappaport in a “future” new year’s celebration. Burlingame advertising executive Gene Bell was producer. Rich Yacco was director. The production company was Bay Area Interconnect (BAI) Productions. The location was a hotel ballroom in Palo Alto.